In the rural heartlands of India, our revered anna daatas (farmers) bear the weight of multiple burdens - debt, crop failures, and societal expectations. To secure their livelihoods, many resort to borrowing, sinking resources into costly chemical fertilisers and seeds, only to find their hopes wither along with their crops when the rains prove fickle, leaving them mired in debt.

The Green Revolution of the 1960s, hailed for its increased agricultural yields, also sowed the seeds of environmental imbalance. The widespread adoption of chemical fertilisers, pesticides, and high-yield hybrid seeds tainted water sources, robbed the earth of vital nutrients, and upset the delicate ecological equilibrium.

Today, India calls for a new agricultural dawn - an awakening that not only shores up our farmers but also safeguards soil integrity and nurtures the environment.

Enter the Sri Sri Natural Farming Project, a visionary initiative launched by The Art of Living. This project stands as a torchbearer, rekindling the age-old farming techniques that once sustained India's agrarian soul. These methods, deeply rooted in ecological harmony, not only offer respite from escalating costs but also promise amplified productivity and healthier profit margins. Within these techniques, our farmers discover the promise of a brighter, more secure future, where their toil is rewarded with abundance and their fields nurture not only their families but the very earth beneath their feet.